In This Issue:

New Guidelines for Social Networking, Digital Marketing of Alcohol; CARU Refers Three Movies for Ads Targeted to Those Under 13; NAD Weighs In On Toothbrush Whitening Claims; Michaels Settles for $1.8M Over “Continuous” Sales Ads; Court Halts Operations, Freezes Assets of “Free Trial” Sites; Quarterback’s Suit Against EA Dismissed; NARC Announces Procedures for OBA Review; Senate Committee Approves Government’s Food Guidelines; Privacy Groups: Government Should Reject Industry’s Self Regulatory Program; and Noted and Quoted...The New York Times Calls Upon Linda Goldstein on Strategies to Curtail Guerilla Marketing.

Excerpt from New Guidelines for Social Networking, Digital Marketing of Alcohol

The Distilled Spirits Council of the United States recently issued new guidelines for responsible alcohol advertising and marketing on social networking sites and other digital platforms.