O, Would Some Power The Giftie Gie Us, To See Ourselves As Others See Us: Client Feedback As A Client Retention Tool


With thanks to the great Scottish poet, Robert Burns, that gift invokes the attempt to understand how our clients see us, and spawns all sorts of attempts at client feedback. It invokes, as well, the old joke about the actor who, after a long and tedious rant to a young lady about his talents and virtues, says, “But enough about me. How did you like my last movie?”

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