SUMMARY: Every lawyer in private practice should have an individual marketing plan, period. The plan should be short, specific, realistic and achievable. Think of marketing as your firm's attorneys' investments in themselves. Billable hours are important for today's income, but what attorneys do with non-billable time determines their futureā¦and your firm's.
Doc Type:
Legal Article/Newsletter
Published: 8/3/2009
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Legal Article/Newsletter Name:
Every Attorney Needs A Marketing Plan: 7 Easy Steps
Legal System: United States