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Every Attorney Needs A Marketing Plan: 7 Easy Steps

Contributor: Paula Black Paula Black & Associates
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SUMMARY: Every lawyer in private practice should have an individual marketing plan, period. The plan should be short, specific, realistic and achievable. Think of marketing as your firm's attorneys' investments in themselves. Billable hours are important for today's income, but what attorneys do with non-billable time determines their future…and your firm's.

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DOCUMENT INFO

Doc Type:
Legal Article/Newsletter

Published: 8/3/2009
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Legal Article/Newsletter Name:
Every Attorney Needs A Marketing Plan: 7 Easy Steps

Legal System: United States

Subject Matter:
Law Firm Marketing

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