Riding the Brandverb Wagon Without a Seat Belt


I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl's:

"The More You Know, The More You Kohl's."

Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one employee, facing a federal trademark infringement lawsuit filed by NewEgg (anyone know the status?), and despite these words of wisdom from Smart Marketing Strategy Blog, back when the slogan first launched...

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