Riding the Brandverb Wagon Without a Seat Belt

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I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl's:

"The More You Know, The More You Kohl's."

Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one employee, facing a federal trademark infringement lawsuit filed by NewEgg (anyone know the status?), and despite these words of wisdom from Smart Marketing Strategy Blog, back when the slogan first launched...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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