Your trademarks are the face and identity of your business and, therefore, one of your company’s most valuable assets. Your business most likely has expended or will expend significant time and resources creating your trademarks, promoting them as a source identifier for your goods, and registering them with the United States Patent and Trademark Office (USPTO). Having gone this far, you should seriously consider taking the next simple step of recording your trademarks with the United States Customs and Border Protection (CBP), a bureau of the Department of Homeland Security. CBP can be an effective ally in helping you protect these valuable assets from infringement for a minimal cost.