Think Small (the new BIG thing)


I woke up this morning frustrated. You know that kind of half awake state when something is troubling you? I tossed and turned until finally I decided- time to get up and write. My frustration is that the power of social media is not sinking in for law firms or for lawyers. To intensify this frustration, many of the lawyers that start blogging and even start using social media to build their practice never get much traction. These law firms and lawyers need to realize one thing:

You can’t gain credibility in a community you are not willing to participate in.

How do politicians gain credibility in offline communities? They knock on doors, speak at the Rotary Club, and join the PTA. How do you gain credibility on the online world?

Start having conversations.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Adrian Dayton | Attorney Advertising

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