Parking Lot Lures & Twins Brand Bait?


Guys and gals on the street waiving orange flags aren't the only parking lot lures in Twins Territory...

...We've talked before about how some of those doing business or advertising in close proximity to Minneapolis' brand new Target Field -- home to the Minnesota Twins -- appear to see advantage in using the Twins name (and now logo, and/or trade dress) in their signage and advertising.

We've talked about how this use, and I would add, association, appears designed to capitalize on the enormous goodwill represented and enjoyed by the Twins brand. Can you say, free ride?

We've also talked about whether such brand bait may or may not constitute nominative fair use of a trademark.

Please see full article below for more information.

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