Ralph Lauren's New Fall Focus: Mexican Drug Traffickers?


If the thousands of ads I have seen over the years have taught me anything, it is that the words “Ralph Lauren” and “drug traffickers” don’t belong in the same sentence. According to ad campaigns, upon hearing “Ralph Lauren” we are instead supposed to imagine clean-shaven, chiseled young men with their equally attractive, perfectly slender, well-browed, female counterparts. Throw in Ralph Lauren himself with his shocking white hair and eccentricities (Lauren required that the new door at his house on a 13,000 acre ranch actually squeaked when opened, just like in the movies) and I’m there. And yet, Ralph Lauren polo shirts have become the new fashion craze of choice developing in Mexico, influenced by the Mexican drug lords and gangsters.

As recently reported by the Guardian, this trend first became apparent in August 2010 when Edgar Valdez Villarreal aka La Barbie (no word on whether Mattel is concerned about trademark infringement) was arrested on charges related to large scale drug trafficking, torture, and murder, while wearing a green Ralph Lauren polo and a smirk. By the way, La Barbie gets his nickname from his supposed good looks. Maybe it’s just me, but I don’t see it. Moving on.

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