Reflecting on Earth Day and the Evolution of Law Firms: Are "Virtual" Changes Ahead?


The steady news of law firm layoffs no longer feels surprising. Rather, we nod our heads and make note of yet another firm that has cut lawyers and staff in order to weather the recession. But what becomes of the thousands of lawyers who no longer work in the country’s biggest firms? Will they change careers and reinvent themselves, or will they change the way they practice law instead? Is it possible that lawyers will create “virtual” firms, i.e. firms grounded by technology rather than real estate, and thrive in a home-office based environment? Will law firm clients enable this evolution, or will they be skeptical?

At Jaffe, we find this question particularly enthralling, because our organization has been operating as a virtual company for one-third of its 30-year history, and we know how successful and satisfying a virtual office environment is for our staff and our clients. If we transfer the virtual office concept to lawyers, rather than marketers as we are, will it succeed? We, and others in the industry, believe that it surely will.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Liz Bard Lindley, Lindley PR | Attorney Advertising

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