This article appeared in the July 2012 issue of Contra Costa Lawyer. My position is that if attorneys and other professionals should immerse themselves in their desired markets. This means more than showing up at mixers. This means joining associations, getting on boards, giving speeches, writing articles, utilizing social media and traditional media. The desired result is that when someone thinks about estate attorneys in Walnut Creek, your name pops into their head because you have become that market.
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