The reputation gap among law firms: It's real, and it's growing (Edge Int'l)


When we ask general counsel what is the most important factor in selecting a law firm, the answer is usually reputation - well ahead of price. By the same token, the number-one criteria for a law firm considering a merger partner is always reputation. Yet, law firms rarely do much to actually establish or maintain their reputation, in part because they aren't quite sure what reputation is.


Edge International has created a proprietary index of law firms' reputations. The Index is based on a variety of information sources but largely driven by surveys performed by Edge on behalf of our clients in which we asked law firm clients and referral sources to identify which firms have the best reputation for overall capability. We combine these surveys with publicly available rankings and ratings including league tables for transactional activity, federal litigation activity, rankings in directories such as Chambers and Legal 500 and a variety of other sources.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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