Earning Trust in Business

more+
less-

Trust can’t be bought, it must be earned. In business, so much of our dealings are based on trust. Even though we have moved away from handshake deals to lengthy business contracts, we still ultimately like to do business with people we truly trust. As service professionals, we all want to be “trusted advisors.” When discussing trust, I always think about Robert De Niro’s character in the movie Meet the Parents who tells Ben Stiller’s character that he is outside the “circle of trust.” None of us wants to be outside the circle of trust with friends, family, or clients. Stephen M.R. Covey (son of Stephen Covey and author of the bestseller The 7 Habits of Highly Effective People) wrote an interesting book a few years ago entitled The Speed of Trust in which he gives practical guidance on how we all can develop a greater level of trust in our relationships. He convincingly argues that trust is not a touchy feel emotion, but something that is real, quantifiable, and that measurably affects both the speed and cost of doing business.

When it comes to choosing an advertising agency, businesses are placing trust in who they get to help them achieve their business objectives. There are many very good advertising agencies in the state of Mississippi. I recently had the opportunity to sit down and visit with Sutton Marks and his son Peter Marks, who represent two generations of leadership in the advertising industry. Sutton Marks’ father founded Gordon Marks & Company in 1939 when Sutton was eleven years old. Sutton grew up working in the family business and joined the company full time in 1951. His father, Gordon, worked well into his 80’s and came into the office until weeks before his death. Gordon would often say that, “I wish I was young enough to do it all again.” It sounds to me that he was a man who loved his life’s work. Sutton ran the firm until he approached retirement age and decided in 1990 to merge his agency in with Maris, West & Baker which had been formed in 1970 by Gerrit Maris, Norman West, Roy Baker, and Harry Brown. Today, Maris, West and Baker is a full service advertising agency with twenty two employees.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Butler Snow LLP | Attorney Advertising

Written by:

more+
less-

Butler Snow LLP on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×