Dealing With Clients Who Think They Know Marketing


There’s a wonderful cartoon in which a guy in a business suit is looking over the shoulder of an artist at his canvas. The caption, spoken by the artist, is “I used to dabble a bit in accounting, too.”

Then there’s the guy who said to me, “If you’re smart enough to be a lawyer, then you’re smart enough to do your own advertising.” To which I replied, “Yes that’s true. You’re also smart enough to be a nuclear physicist, but it doesn’t make you one.”

There’s the guy who read a book about tightrope walking. He knew everything about tightrope walking -- except how to do it.

The point is that while marketing may not be nuclear physics, it does have its craft, its artistry, its techniques, its experiences, and its history. And if you’re not within the realm of all those things and more, you don’t know much about marketing. Marketing mythology doesn’t count for much.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Bruce W. Marcus | Attorney Advertising

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