Focus is Important; But Over Time, Your Marketing Message Needs to Evolve

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Having a fixed and focused marketing message is important. In fact many lawyers resist this at their own peril (thinking that failing to list all of your competencies could mean that you miss the chance to generate work). But over time, a marketing message may need to evolve with changes in the market conditions.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Stephen Seckler, Seckler Legal Consulting and Coaching | Attorney Advertising

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