Your Personal Brand vs Your Corporate Brand – Added Clarity for Legal Marketers


During a lecture I recently gave to a group of aspiring entrepreneurs at New York’s City College, I spoke with the students about creating their online platforms, being responsible for their online personalities and managing their reputation.

In the conversation I had with them, I spoke about how they can start to build their on-line reputations as an entity within their chosen professions, well before they’re ready to enter the work force. I also talked to them about the risks involved, and the responsibility they have in managing their reputations as responsible business people, and I wanted to talk about the issues of co-branding here as well.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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