Placing Bets on Online Social Networking: A Story of Social Capital Invested Wisely in LinkedIn

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Social networking Web sites amplify opportunities to associate and grow both our personal and professional social capital. As with any investment, though, growth requires a solid awareness of the risks and rewards involved. Strategically navigated, social networking can be an invaluable business development and marketing tool with limitless potential. The crux of the matter is that you have to give as well as get to grow your capital on these sites.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Renée Barrett, Awareness, Action, Accountability | Attorney Advertising

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