Privacy and Security/Communications Alert: FTC Releases Staff Report Announcing Self-Regulatory Principles for Online Behavioral Advertising

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The Federal Trade Commission (FTC) has released a staff report setting self-regulatory principles for companies engaged in online behavioral advertising. The principles are designed to enable online advertisers to avoid or address practices that raise genuine privacy concerns without interfering with or stifling innovation online. The FTC issued the staff report after it conducted a town-hall meeting, published a draft set of principles, and obtained public comment on the draft principles.

The staff report defines online advertising and announces four principles:

. transparency and consumer control;

. reasonable security and limited data retention;

. material changes to privacy policies; and

. affirmative express consent before using sensitive data.

The staff report does not address secondary uses of tracking online behavior.

Please see full alert for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Mintz Levin | Attorney Advertising

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