Client Alerts — Appearances Matter


Attorneys should care about the appearance of the documents they author — client alerts, seminar materials, etc. — because that affects their ability to attract clients, and what they can charge for their services.

A potential client's first impression of an attorney might come from a client alert. Even before it's read, the alert is surveyed. Either it has a good appearance, or not.

Studies show that if readers don't like the appearance of an alert, they're less likely to read it.

Appearances count.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Mister Thorne, freelance editor, writer, producer for law firms | Attorney Advertising

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