Article 29 Working Party Opinion 13/2011 on geo-location services on smart mobile devices: Where do we go from here?

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On 16 May 2011, the Article 29 Working Party ("Working Party"), the influential group of European Union national data privacy regulators, adopted Opinion 13/2011 on geo-location services on smart mobile devices (the "Opinion").

The Opinion aims to clarify the legal framework applicable to geo-location services, such as: maps and navigation, geo-personalised services, augmented reality, geotagging of Internet content, tracking the whereabouts of friends and location-based advertising.

The Opinion describes the technology involved, assesses the privacy risks and explains how the legal framework of the European Data Protection Directive 95/46/EC (the Data Protection Directive) and related laws apply to a broad range of parties involved in the development, manufacture, operation and provision of geo-location services and infrastructure.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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