Article 29 Working Party Opinion 13/2011 on geo-location services on smart mobile devices: Where do we go from here?


On 16 May 2011, the Article 29 Working Party ("Working Party"), the influential group of European Union national data privacy regulators, adopted Opinion 13/2011 on geo-location services on smart mobile devices (the "Opinion").

The Opinion aims to clarify the legal framework applicable to geo-location services, such as: maps and navigation, geo-personalised services, augmented reality, geotagging of Internet content, tracking the whereabouts of friends and location-based advertising.

The Opinion describes the technology involved, assesses the privacy risks and explains how the legal framework of the European Data Protection Directive 95/46/EC (the Data Protection Directive) and related laws apply to a broad range of parties involved in the development, manufacture, operation and provision of geo-location services and infrastructure.

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