Social Media as PR in Legal Markerting is Underused and Under Funded


Public Relations, in general is underused and underfunded, so in the midst of the legal world’s struggle to reinvent itself, social media as a PR tool is under used and under-funded.

According to Veronis Suhler, the US. Spending on PR rose 71% in 2008. WPP noted that PR was the fastest-growing discipline in 2008.

Based on what I’m seeing, there are a lot of legal marketers out there who don’t seem to understand the principles or ethics of the discipline. So, based on Johan Bloom’s comprehensive column in May 11th’s Advertising Age, here are some rudimentary rules to keep in mind...

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