The Wine Menagerie

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Kingsley Amis, that lauded British humorist and man of letters, once said that “a German wine label is one of the things life’s too short for, a daunting testimony to that peculiar nation's love of detail and organization.” Indeed, as a recent article in the Wall Street Journal points out, it wasn’t so long ago that wine “labels were dominated by inanimate objects, like chateaus in France, and gobs of text.”

Due to the apparent branding prowess of Yellow Tail, which is credited with “populariz[ing] the living-creatures [wine] label,” consumers are now often presented with a veritable zoo of wine label creatures, both real and fantastic, including ducks, unicorns, boar, and prairie dogs – to guide their wine selections. (Because apparently even prairie dogs have a role to play in creating “bottled poetry.”)

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