Making the Pitch

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How to prepare for A Beauty Contest

Pulling your best suit out of the closet doesn’t constitute preparing for a business pitch. A prospective client expects more. Most will assume you have done your research, understand their needs and are prepared to discuss how your firm can address their specific issues. If you want to win their business you had better be prepared. Start with basic information gathering. Does anyone in your firm know someone at the potential client's business? If so, find out about the client. Are there existing contacts already established between your organizations. You risk looking foolish if you don’t at least cover this base.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Anne Bothwell, Bothwell Marketing | Attorney Advertising

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