Yes, You Can Learn it From A Book: Three Superb Books On Ancillary Subjects To Help The Marketer


Head First Statistics – A Brain-Friendly Guide. By Dawn Griffiths. O’Reilly, Sebastopol, CA. 677 pp. Paperback, $34.99.

Head First Physics – A Brain-Friendly Guide. By Heather Lang. O’Reilly, Sebastopol, CA. 895 pp. Paperback, $29.99.

Statistics in a Nutshell, by Sara Boslaugh and Paul Andrew Watters. O’Reilly, Sebastopol, CA. 452 pp. Paperback, $34.99.

There is nothing to make you feel more ignorant, no matter how smart you think you are, than coming face to face with two scientific subjects -- statistics and physics. To feel further inadequate, you should lack the gene that governs proficiency in math.

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