Business Development Training Results in Premium Rates and Recurring Business


Chicago law firm Novack and Macey reported having their best financial year upon the completion of a business development program conducted by law firm marketing veteran Larry Bodine.

In addition, they were able to measure marketing efforts and revenue, give credit for collections and case management, and distribute origination credits, according to partner Eric Macey. Actual collections and total originations increased immensely. Since the training, the culture of the firm has transformed for the better.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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