Legal Marketing: 5 Ways to Make Your Firm Bios Stand Out Online

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Whenever I begin working with a new firm, one of the biggest challenges my team and I tackle (once the branding and positioning has been determined) is collecting and refining the firm biographies. Inevitably all of them will be formatted differently, many will contain out of date information and none of the photographs will have been taken by the same photographer. Sound familiar? But, in truth, firm bios need more than just organization to help them support your marketing and business development. They need to grab a client (or potential client’s) attention, convey your expertise and personality, and help you stand apart from the millions of other attorneys out there. Here are five ways to do just that.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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