Your Brand is Your Business: The 4 Common mistakes in law firm branding

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When it comes to marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of your firm: its visual identity, its message, its voice. Once established, however, many firms (or individual lawyers) seem to get tired of it. They want to get creative, choose new colors or fonts, and establish a new message or identity. Big mistake. Below I’ve listed the four biggest mistakes firms make when it comes to their brand…and how to avoid them.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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