Chill Out Over Cold Calls

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"Cold calling" is an aspect of selling that even professional salespeople often dislike. The stereotype is that cold calling too often means negativity and rejection from the person being called upon. But many lawyers fail to see that cold calling can be a natural and positive experience when you approach the right targets positively. And doing so can be a crucial recession survival tactic.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ed Poll, LawBiz | Attorney Advertising

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