Law Firm Marketing: 3 Ways to Reap the Rewards of Relationships

What have you done in the past 3 months to build relationships with potential referral partners?  Here are the 3 ways to help you develop strong referral relationships:

1.  When It Comes To Referral Relationships Take An Active Role

There is an old saying that “to have a friend you must first be a friend.” Don’t wait for someone to take the initiative and contact you – be the first to reach out. In the last few years we have coached and trained thousands of attorneys and the ones who are the best rainmakers are the ones who make at least 3-4 contacts with potential referral sources every week.

Take a few minutes and scan your contact list. Select 15 to 20 names of potential or current referral sources and send them an email or better yet, pick up the phone and call them with an invitation to lunch or coffee. Set a goal of having three face-to-face meetings per week for the next month.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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Law Firm Marketing Experts, The Rainmaker Institute on:

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