Competing With a Larger Firm: How the Web Levels the Playing Field

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Until recently, professional service firms of different sizes marketed on an uneven playing field. Larger firms held the high ground and had the advantage. Fortunately, the Web has lowered the barriers to entry so that smaller firms can now promote their services as successfully as large brand-name firms. For a relatively low investment, smaller firms can expand their presence and reach desirable clients as effectively as those that have larger wallets. Seizing turf is as simple as taking advantage of the tools the Web has to offer, but it does take a willingness to learn the tools and apply them.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising

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