Has The Structure Brand Crumbled?

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Which brands come to mind when you think of Sears? Craftsman, Kenmore, Lands End? …what about Structure?

During a recent trip to Sears I found myself walking past this Sears sign for its clothing brand, Structure. I was struck by a memory of the Structure men’s clothing store of the late ‘90s which vanished to be replaced by Express Men.

A bit of research reveals, Limited Brands (which has cultivated multiple store brands including: Express, The Limited, Victoria’s Secret, Bath & Body Works, Lane Bryant, Lerner New York, and Galyan’s) sold the Structure brand to Sears in 2003 after it re-branded its clothing stores under the Express Men mark.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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