The Downside of Branding

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Good branding isn't just a matter of slapping your firm's name on any blank surface you can find. Instead, smart professional firms look for opportunities to associate their name with carefully chosen products, events, and individuals that reinforce their brand identity because, despite a firm's best efforts to link itself to events and people that reinforce its image, sometimes things can go wrong.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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