The Towels On The Beach Go 'Round And 'Round


Do you see the trademark in this picture? While one might be tempted to immediately focus on the Coca-Cola bottle and text, the actual trademark (or former trademark) which is the subject of this post is the shape of the towel. That’s right. Up until a recent 7th Circuit decision in Jay Franco & Sons, Inc. v. Clemens Franek, (actually, up until the lower court decision which initially invalidated the mark) the circular shape of a beach towel was an incontestable trademark registered with the USPTO.

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