LexisNexis: Client Development Series - Hudspeth Case Study

The Law Offices of Donald W. Hudspeth - Early Adopters of Web Marketing, Invest in Martindale-Hubble® SEO and Achieve Top GoogleTM Rankings

Overview:

Location - Phoenix, Arizona

Industry - Attorneys, Lawyers, Business Law, Legal Services

Given by - LexisNexis

Customer Profile:

The Law Offices of Donald W. Hudspeth, located in Phoenix, provides quality legal counsel for owner-operated businesses. The firm’s business attorneys handle a wide range of business law matters for clients ranging from start-up coffee houses in Phoenix to new Internet business enterprises. Hudspeth’s clients receive the experience and wisdom of a large law firm combined with the personal connection and

service of a boutique firm.

Business Situation:

Hudspeth’s firm has a history of embracing aggressive marketing tactics, including advertising in movie theaters and sponsoring public radio stations, and was among the first law firms in Arizona to develop a Web site back in the mid-1990s. However, the site was minimally successful as a marketing platform, in part because it functioned basically as an electronic billboard and wasn’t being truly put to work by Hudspeth

to connect with prospective clients.

Solution:....

Results:....

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© The Law Offices of Donald W. Hudspeth, P.C. | Attorney Advertising

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