“Brandjacking” Can be Avoided by Legal Marketers Using Social Media

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“Brandjacking” doesn’t have to happen for legal marketers. Seth Goodin’s Brands In Public is a public dashboard where you can monitor what’s being said about your brand for $400 a month. The Ad Age article Is Seth Godin Protecting Your Brand or Just Brandjacking It, provides in Ad give an overview of the new aggregating service.

In the article, marketing consultant and blogger Lisa Barone, of the online-marketing blog, Outspoken Media, is quoted as calling the service “brandjacking” “because they’re justifying charging for a “free-listening station” you could build very easily all by yourself. Lisa couldn’t be more correct…

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