Do You Smell That?


Clorox and Church & Dwight recently settled a lawsuit relating to cat litter. (News release here.) The basis for the lawsuit was Church & Dwight?s allegation that Clorox was airing an advertisement which misleadingly implied that cats preferred Clorox?s Fresh Step cat litter to Church & Dwight?s Arm and Hammer Super Scoop cat litter:

"The Clorox Advertisements clearly depict multiple cats rejecting and refusing to use a litter box containing Church & Dwight's Super Scoop litter. Moreover, the Clorox Advertisements depict every cat presented with a choice between the parties? competing litter products choosing Clorox?s Fresh Step litter over Super Scoop."

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