Microsoft's "click-fraud" complaint against the owners of http://www.WoWMine.com, a website that sells virtual gold for the online role-playing game World of Warcraft. The Complaint demands damages in excess of $750,000 and Microsoft is represented by K&L Gates (Seattle Office). Interesting legal theories and their relationship to search engine and keyword advertising and fraudulent clicks and other schemes to circumvent advertiser protections.
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Intellectual Property Updates, Commercial Law & Contracts Updates
Federal, 9th Circuit, Washington |
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