High Fructose Corn Syrup Getting a Makeover

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I read this week that the Corn Refiners Association is making a move to rename high fructose corn syrup to "corn sugar." Interesting and informative article at the NYT. (H/T Elliot's Blog.)

The CRA's presser, here, is a carefully crafted piece, as it should be. Everything in it, from its subtitle ("Eliminating Consumer Confusion is the Goal") to its use of the terms "high fructose corn syrup" and "corn sugar" is well calculated. But the punch line is captured in a quote attributed to registered dietitian Carolyn O'Neil in speaking about America's "obesity epidemic"...

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