Print and image advertising can be one of a law firm's most critical communication. - Ross Fishman

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Print advertising can be among a firm's most critical marketing communication. This article describes why advertisements can be powerful, and how to make yours work effectively. There's an entire sophisticated industry dedicated to creative advertising -- it CAN work, if done well. But it's a huge waste of money if it's done poorly. Make yours WORK.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

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