It's All About the Advertising


A week or two after the Super Bowl, I’m not the only one still talking about it (our guest blogger David Mitchel discusses it yesterday). This year’s commercials did not wow me like I expected (sorry, cute Darth Vader kid). What surprised me was the lack of brand message. Sure, Doritos has edgy ads, and yes, Pugs are cute…but what does it have to do with the brand?

There were some odd ones this year. GoDaddy’s ads stranger all the time, with its new campaign that revealed Joan River’s body (is it her real body?). You may have missed’s Chatter ad (I mentioned this in my last post) with an animated of the Black Eyed Peas (I won’t even go there with their performance…or Christina Aguilera’s botched National Anthem…). I though it an odd choice for a celebrity endorsement. Would the president of your company be more likely to purchase Chatter if a member of the Black Eyed Peas endorsed it? Doubtful.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Written by:


Winthrop & Weinstine, P.A. on:

Popular Topics
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.