It's All About the Advertising


A week or two after the Super Bowl, I’m not the only one still talking about it (our guest blogger David Mitchel discusses it yesterday). This year’s commercials did not wow me like I expected (sorry, cute Darth Vader kid). What surprised me was the lack of brand message. Sure, Doritos has edgy ads, and yes, Pugs are cute…but what does it have to do with the brand?

There were some odd ones this year. GoDaddy’s ads stranger all the time, with its new campaign that revealed Joan River’s body (is it her real body?). You may have missed’s Chatter ad (I mentioned this in my last post) with an animated of the Black Eyed Peas (I won’t even go there with their performance…or Christina Aguilera’s botched National Anthem…). I though it an odd choice for a celebrity endorsement. Would the president of your company be more likely to purchase Chatter if a member of the Black Eyed Peas endorsed it? Doubtful.

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