How to Find Time for Social Media Engagement and Be a Lawyer, Too (Pt. 2)


Before we talk about time, let’s talk about what it means to engage in social media. Because the amount of time you spend will depend on what it means to you. In Part 1 of “How to Find Time for Social Media” I talked about the blogging process, and mentioned that I wanted to look at social media participation “. . .to understand the value, both personally and professionally, of this new level of engagement that creates promotion for you and your firm.”

Here’s an example: On Twitter, people will follow me, and I check them out before I follow in return. Every now and then, I click on their name when they tweet, to remind me who they are and what they’re doing. The other day, I did this with someone I did not know, and discovered that he was using a Twitter app to send out tweets on his behalf. He used an automated system so he would show up in the stream and get his stats. I unfollowed him immediately. Why? Because to him, social media was a system, not an opportunity for engagement. So when someone asks me how much time each day it takes to create an effective social media presence, my question to them is: what does that mean to you? Because if it means simply creating exposure without participating in networks and communities, you might as well find a social media marketer who will put the systems in place for you, write your blogs and tweets and blog comments, and give you numbers. But that’s not what social media is really about.

In “10 Steps to Becoming a Social Media Rainmaker”, Adrian Dayton’s Step 2 is : “Join the Party.” And there he states...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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