"Hot Wheels" Casino Promotion: Apparently Not a Toy Story

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Last month I came across this enormous, larger than life, banner advertisement hanging from the exterior of a casino on our way to the backwoods of Wisconsin.

Of course, this promotional piece took me back to my early childhood and called to mind my long lost enormous collection of Matchbox brand Hot Wheels toy cars and racetrack, but it appears there is no connection with the miniature toy vehicle maker -- the winning prize was not a toy replica, but a genuine 2011 Ford Mustang.

Please see full article below for more information.

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