They're Coming! They're Coming! Baby Boomers will transform the rental and healthcare markets in the Bay Area.


The impacts of the Baby Boomer generation and their progeny, the Echo Boom, can be seen across virtually every sector of American society. As these proportionately large demographic sectors pass through the population timeline, they have a tremendous impact upon markets such as healthcare, financial planning and the job search.

In 1990, Ken Dychtwald and Joe Flower published the book, The Age Wave: How The Most Important Trend Of Our Time Can Change Your Future. In this seminal work, Dychtwald and Flower coined the phrase “age wave” and overviewed the impact of the Baby Boomer generation upon society at large.

Few have analyzed or taken account of the potential future impact of these two demographic sectors upon residential rental markets across the nation. The bottom line, as demonstrated below, is that the Baby Boomers and the Echo Boom will dramatically impact the residential rental market over the next ten years.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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