Trademark Alert: UPDATE: Reserving, Registering, and Challenging Personalized Usernames on Facebook

Think that you missed your opportunity to register your company’s trademark or trade name as a username on Facebook? Learned that someone else has registered your company’s trademark or trade name as a Facebook username?

Facebook’s Personalized Username Policy

At 3 p.m. EDT on June 9, 2009, Facebook publicly announced a new policy that allowed existing users to create custom usernames (such as facebook.com/[companyname]). In order to prevent what it called “name squatting,” Facebook allowed owners of registered trademarks that had a live Facebook page prior the public announcement to reserve their trademarks as usernames. As of 12:01 a.m. EDT on June 13, 2009, all Facebook users (including non-trademark owners) with registered pages prior to the June 9th public announcement were eligible to register personalized Facebook URLs on a first-come, first-served basis. Those usernames that were reserved by brand owners, however, were removed from the pool of eligible usernames. Verified users who created Facebook pages after the June 9th cutoff became eligible to create personalized (or branded) Facebook usernames as of June 28, 2009 at 11:59 p.m. EDT. Today, custom usernames can be registered at www.facebook.com/username. If your company took advantage of Facebook’s advanced reservation process for trademark owners, you may register the trademark as a username here.

Please see full alert for more information.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

more+
less-

Mintz Levin - Copyright & Trademark Matters on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×