The Top Law Firm Email Marketing Best Practices and Trends

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Law firms are heavy users of email marketing. But until now, legal marketers had no industry benchmarks to consult to measure how their email marketing campaigns were performing against their peers.

Indeed, clients regularly ask us, "What's a good open rate for a law firm email newsletter?" "A good clickthrough rate?" "A bad bounce rate?"

To address those kinds of questions, eLawMarketing has published a free report - The State of Law Firm Email Marketing: Benchmarks, Trends, and Best Practices - documenting benchmarks for five key performance metrics generated by campaigns aggregating 6,896,610 emails distributed by law firms of all sizes during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.

Legal marketers can use the report to:

-- Gauge and improve the performance of their firms' email marketing campaigns

-- Discover how their campaigns are performing relative to the campaigns of their peers

-- Learn more about “best practices” in the creation and distribution of law firm email marketing campaigns

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© eLawMarketing | Attorney Advertising

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