Hooray for...Wellywood?

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The Hollywood Chamber of Commerce, owner of the iconic HOLLYWOOD sign and numerous federal trademark registrations incorporating the stylized font used in the sign, is not amused with Wellington International Airport, which announced last week its plans to erect a WELLYWOOD sign “on an unused hillside that it hopes will become an iconic symbol of its prowess in the global film world.”

At the movies, New Zealand is probably best known as the location for Middle Earth, the world inhabited by hobbits, elves, orcs and other creatures both magical and nasty in the Lord of the Rings film series. Both the natural beauty of New Zealand and the talents of a mostly-Kiwi artistic team and crew were showcased in those films.

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