The Marketing Challenge of the Smaller Law Firm

Small and mid-size law firms know well that they face the same marketing challenges and pursue the same clients as much larger firms, firms with anywhere from a few to a few dozen professional legal marketers and business development personnel on staff. The good news is that to some extent the marketplace and economy have leveled the playing field. Big clients no longer throw all their work to big law firms. It's too costly. They're quite willing to give an opportunity to less expensive, smaller firms with specific expertise in the legal issues at hand. So the smaller firm can compete effectively if done right. Because marketing and business development as concepts have evolved so rapidly and dramatically for law firms in recent years, many smaller firms feel the need to jump on the bandwagon and hire their first marketer without really thinking about what they expect that person to achieve and what sort of person they want in the role. This article helps define the challenge smaller law firms face and offers a solution that makes sense.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Morninglight Marketing & Communications, LLC | Attorney Advertising

Written by:


Morninglight Marketing & Communications, LLC on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.