This survey of the evolving roles of LinkedIn, Facebook, and Twitter as networking tools for lawyers was originally published in the June 2011 issue of GP Solo, an American Bar Association publication:

“Lawyers understand networking. Each of us might feel differently about when and how (and why) to do it, but we understand it. And if you understand networking, then you understand what these days goes by the name of social networking. However, today, instead of connecting with people after a speech at a local association or trade show, now you are less constrained by time and space. You can connect with the right people anywhere, at any time…”

“…All three platforms understand that today, what matters most is the intersection of content and connections. It’s not just who you know – it’s also what you know. We can expect Twitter, LinkedIn, and Facebook to continue to fine-tune the features that deliver value in this regard.”