Goodbye "Process"; Hello "Design"


Marketers figured out years ago that what you name something has a direct impact on how successful it is. It's been suggested that opponents of global warming would have gathered more support had they managed to call it "atmosphere cancer" or "pollution death" instead.


Lawyers, wordsmiths to a fault, are especially susceptible to the influence of nomenclature, which is why I think we could advance the cause of more efficient and cost-effective legal services by switching one word for another.


It has become clear that systematization will be a key element in the competitive delivery of legal services from now on, and at the heart of systematization lies the word "process."

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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