Create Social Media Buzz But Don't Get Zapped! Follow the Federal Trade Commission Rules

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What better way to create a buzz about your venture than to have friends and family use the internet to circulate rave reviews about your product or project. However, you need to be careful. In December of last year, the Federal Trade Commission (FTC) released revised "Guides Concerning the Use of Endorsements and Testimonials in Advertising." These guidelines set forth the procedures you must follow to avoid an action by the FTC for deceptive advertising. This article will discuss these guidelines and provide illustrative examples to help you comply with these rules.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Clem Turner | Attorney Advertising

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