Canadian Gaming Lawyer, Vol 7, Number 1, Summer 2014
Big Data and Social Casino Gaming
By Christine Martin J.D.
Big Data / Big Brother?
Many people fear that big data will lead to increased privacy invasion. Those same people were alarmed by the news that the NSA is collecting private citizen data. For most of us there is an unspoken trade-off or exchange of privacy for greater access to information, wider/faster communication and the general benefits of digital connectedness. By now we have accepted the fact that market research firms are gathering massive amounts of consumer data about our online activities.
Gambling is as old as the Bible and digital games are here to stay, advanced data analytics are the best way for us to understand player behaviors and give us important insight into the future trends of the social casino industry.
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